To be successful on Amazon, it is widely known that you have to differentiate yourself from the competition. Using the many tools and features that Amazon offers its sellers is an excellent method to enhance your product listings and boost sales.
One of the most powerful tools is the capability to craft Amazon A+ product write-ups. Built to grab the attention of shoppers, A+ pages can help to boost your sales, brand recognition, and overall sales. If you are looking for the best Amazon A + Content Design Services, you can reach out to our team. We have experts who have years of expertise in writing Amazon A+ content.
What is Amazon A+ Content?
Amazon A+ Content is an exclusive feature within Seller Central that enables brand owners to create aesthetically pleasing Amazon item descriptions for their products on Amazon.
A+ content is available for brand-registered third-party sellers and all vendors at no cost. Without this feature, you can only use 2,000 characters, and cannot add any graphics or images. Reading a massive chunk of plain text isn’t exactly inviting either!
Where does A+ Content appear on Amazon?
A+ Content can be found in the Product Description section of a product detail page. If A+ Content is created, it will replace the regular text product description.
What does Amazon A+ Content look like?
You are able to modify Amazon A+ Content to suit your desired look, including the inclusion of photos, large graphics, and detailed text.
What is Premium Amazon A+ Content?
Essentially, Premium A+ Content is an improved version of the regular A+ content accessible to Brand Registered sellers. A feature that was previously only accessible to Vendors or through Amazon Launchpad is now available at no cost for third-party sellers on Seller Central (if you meet the criteria).
Premium A+ Content, also known as A++, provides more interactive elements, bigger pictures, improved comparison tables, rotating modules, and even video components. It is a great improvement in comparison to the standard A+ Content.
What are the eligibility criteria for Premium A+?
To be eligible for Amazon Premium A+ Content, you need to follow the given criteria:
In order to access Premium A+ Content, you have to fulfill the following requirements: having a published A+ Brand Story for all ASINs in your catalog, and having at least 15 A+ Content projects approved in the last 12 months.
If you fulfill the requirements, you can gain free access to the Premium A+ Content on Seller Central.
During this promotional time, Premium A+ Content is available without any cost; however, Amazon may begin charging for this service in the future. Any A++ Content published during this promotion will remain active even if Amazon does decide to impose a fee.
Also Read: Amazon A+ Content Design | A Complete Guide
Benefits of Amazon A+ Content
Not only is it beneficial for specific products but also for your brand as a whole to produce A+ Content for your listings. Rich text and images that help potential customers connect with the story of your brand will help your products stand out from the competition. In case you are looking for experts to craft your content design, contact us.
1. Boost your conversion rate up to 3%-10%
An Amazon study found that using an A+ Content description increased conversion rates by 5.6% on average.
Let’s say that 10 out of every 100 visitors to your product listing make a purchase. This indicates that your basic non-A+ listing has a 10% conversion rate, which is commendable. A new conversion rate of 15.6% can be achieved by moving to an A+ Content listing and taking advantage of the previously mentioned average increase in conversions of 5.6 percent.
2. A+ Content also gives you a chance to talk about your product in much more detail.
Adding images and infographics to your description will help customers better understand what your product is, how it works, and how it will benefit them. This will reduce returns and negative reviews.
3. With customizable modules, show off your product in incredible detail.
Amazon lets you add a lot of images and modules to your description, which really helps you stand out from the crowd. You can showcase your product from every possible angle thanks to the 17 distinct module options that are displayed below in the section titled “How to create your new A+ Content.”
4. Tell your brand’s story
With this kind of specialized content, you can sell not only your product but also your brand to the customer. By educating customers about your products, your story, and the reasons they should buy from you, you can increase brand awareness.
5. Easy on the eyes
When you use A+ content to write Amazon product descriptions, you’ll make it easier for customers to understand the information in your listing by making it easy to read and use images. This will keep customers from scrolling through the information you’re using to get them to buy too quickly.
Who is eligible to produce content for Amazon A+?
Your brand must be registered with Amazon’s Brand Registry Program before you can use A+ Content.
Eligibility criteria:
A registered and active image-based or text-based trademark (design mark) is required for any brand. You must also use this trademark on your products or packaging.
Trademark owners are required to submit applications to the Brand Registry.
Join your company.
You are prepared to begin using A+ Content to create Amazon product descriptions for the enrolled brand if all of your information has been approved by Amazon. The best part is that this function is free!
Note: Make sure the brand name you enter for a new product listing matches exactly how it is entered into the brand registry.
How to Make Content for Amazon A+?
After registering, you can Start Making Content for Amazon A+.
Step 1: Hover over Advertising > A+ Content Manager in seller central.
Step 2: Select “Start making A+ content.”
You can select the kind of A+ Content you want to create on the following page. You can write a straightforward “Enhanced Product Description” or a “Brand Story.”
Amazon states that you can add up to five modules to your A+ Content with Basic enhanced content (though you can still add seven).
You can tell your brand’s story across all of your registered Amazon products with a Brand Story. A “Brand Story” and an “Enhanced Product Description” can be added. Your standard A+ Content will be above the Brand Story section.
Step 3: Include the language and name of the content.
We will create a Basic A+ Content description for this example.
Step 4: Next, select “Add Module.”
Step 5: Pick a few modules.
For your A+ content, you can add up to seven modules. My preferred layout is as follows:
- Module 1: Your logo
- Module 2: Image Header with Text: A large image measuring 970 pixels by 600 pixels that discusses the brand, product, etc. You can also include the text below the image to discuss the brand story in greater detail
- Module 3: Standard Image and Dark Text Overlay: Make a banner that stands out with a 970 x 300-pixel graphic (the text box is optional).
- Module 4:
- Module 5: Standard Single Left Image: Add a 300 x 300-pixel image and important product information/specs to the standard single image and specifications detail. Discuss the main feature or advantage.
- Module 6: You can include one 300 x 300-pixel image and text. The second main feature or benefit should be discussed in the standard single left image.
- Module 7: Standard Three Images and Text: You can include one 300 x 300-pixel image and text.
- This is a great place to talk about your product’s other features or benefits. it’s not difficult to read and doesn’t look infested, particularly if you have a lot of functionalities and advantages to discuss.
You can choose a right-side image, four-image quadrant, multi-image module, and more. Customize however you’d like!
Note: If you sell other products under your brand, the comparison chart is a great tool. The best part is that you can link to those product listings directly.
Step 5: Make use of your ASINs.
Step 6: Examine and send for approval.
Check the Amazon A+ Content Guidelines before beginning to write your content to make sure you are not breaking any of their terms. The approval process, which can take as long as seven days, will be slowed down if you include information that is not permitted.
- Don’t use any special characters like trademarks or copyright symbols.
- Don’t use words like “guaranteed” or “best-selling product.”
- Before you send it in, proofread it and make sure there are no spelling mistakes.
- Don’t mention your rivals or another brand name.
- Don’t use the same word too much.
- Check that the resolution of the images is clear.
- Don’t include any references or links to your own website.
Requirements for image size to keep in mind:
- Logo: 600 x 180 Pixels
- Banner: 970 x 300 Pixels
- Comparison Chart: 150 x 300 Pixels
- Four-Image & Text Module: 220 x 220 Pixels
- Four-Image Quadrant: 135 x 135 Pixels
- All others: 300 x 300
Before making any images, check each module thoroughly.
Applying ASINs is the next step after creating content. You will need to submit this A+ page for approval after selecting the ASIN(s) to which it will be applied.
Again, this process can take up to seven days, and if something is wrong, you’ll have to fix it and send your listing over again for approval.
Conclusion
Although creating an A+ Content Description may necessitate a one-time investment of your time (and possibly financial resources if you hire a professional), this investment is beneficial to the longevity of your brand and products. So, use this feature if your brand is registered with Amazon.
Additionally, Jungle Scout’s Listing Builder can help you create the best listing possible if you are just starting out selling on Amazon and have not yet registered your product with Amazon.
At IndeedSEO, we are offering top class amazon a+ content services to help your business stand out from the crowd. Our team has helped thousands of businesses across the world to rank on top pages. If you want thriving and professional amazon a+ content design services, you can discuss your requirements with our team.
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