In addition to increasing exposure in Amazon product searches and decreasing ACoS in advertisements, Amazon A+ content turns an existing Amazon product listing into a sales-converting powerhouse.
✓ Amazon A+ Content
Amazon A+ Content, formerly known as Enhanced Branded Content (EBC), serves as a sales page or landing page on your Amazon product description, allowing Amazon Sellers and Amazon Vendors to add more images, video, and text content to sell more effectively.
This is exactly the procedure that is used with Amazon Consulting clients to develop Amazon A+ Content and Premium A+ Content with Amazon A+ Content Examples that drive sales.
Any Vendor Central or Seller Central seller will tell you that making a sale on Amazon is getting harder and harder every day. Furthermore, the content of your product listings determines whether you generate sales, whether you sell through Amazon FBA, Amazon B2B, Merchant Fulfilled, or even Seller, Fulfilled Prime.
Amazon A+ Content is a significant component of the jigsaw if you want to boost Amazon sales, promote Amazon SEO, and lower ACoS on Amazon.
The highlighted listing content known as Amazon A+ Content, formerly known as Enhanced Branded Content, successfully promotes a product with the intention of increasing sales.
✓ What does Amazon A+ content include?
This content includes:
- High-quality imagery
- Videos
- Comparison Charts
- Additional Product Details & Sales Copy
Brand Registered Sellers can employ up to 7 modules and a brand story to give Amazon Customers a much better user experience, which boosts sales.
A brand’s story and mission statement are included in a brand story, which is more expansive and comprehensive than typical A+ Content and aligns with the key values of your audience.
✓ Brand Story Example
The Brand Story is supposed to appear above every single item’s A+ Content in your catalog.
The new minimum viable effort for Amazon Product Listings when taking Amazon Listing Optimization into account is Amazon A+ Content.
Here’s why
Think about your website’s landing pages. To sell your goods, you employ top-notch pictures, videos, charts, and other materials. You take this action because your products are best sold through this kind of content. The idea is the same, Amazon listing acts as a mini-landing page that increases customer conversion.
✓ Amazon A+ content example
Amazon A+ content is a premium content format that provides enhanced product descriptions, photos, and videos to help customers make informed purchasing decisions. Here is an example of Amazon A+ content for a product:
✓ Product: Bose QuietComfort 35 II Wireless Headphones
Features:
- Active noise cancellation
- Alexa voice control
- 20 hours of battery life
- 3 levels of noise canceling
- Comfortable, lightweight design
- High-quality audio performance
✓ A+ Content Overview
The Bose QuietComfort 35 II Wireless Headphones offer an exceptional listening experience in any environment. Whether you’re commuting to work, traveling, or simply enjoying music at home, these headphones provide the ultimate comfort and sound quality. With active noise cancellation, Alexa voice control, and 20 hours of battery life, they are the perfect choice for anyone looking for a premium pair of headphones.
Design & Comfort
Designed with comfort in mind, the Bose QuietComfort 35 II Wireless Headphones feature a lightweight, adjustable design that fits comfortably on your head. The ear cups are made from soft, cushioned material that provides a snug, comfortable fit, even during extended listening sessions. The ear cups also swivel, allowing for a more customized fit.
✓ Noise Cancellation
One of the standout features of the Bose QuietComfort 35 II Wireless Headphones is their active noise cancelling technology. With three levels of noise cancelling, you can adjust the headphones to block out as much or as little noise as you prefer. Whether you’re in a noisy airport or a quiet coffee shop, these headphones make it easy to focus on your music or audio.
✓ Alexa Voice Control
With Alexa voice control, you can access all your favourite music, playlists, and more with just your voice. Simply press the Alexa button on the headphones, and you can ask Alexa to play music, control playback, and more. This feature makes it easy to use your headphones on the go, without ever having to take them off or reach for your phone.
✓ Battery Life & Sound Quality
The Bose QuietComfort 35 II Wireless Headphones offer 20 hours of battery life, so you can enjoy your music all day long without having to worry about running out of power. The high-quality audio performance of these headphones is second to none, delivering crisp, clear sound that brings your music to life. Whether you’re listening to rock, hip-hop, or classical music, the Bose QuietComfort 35 II Wireless Headphones provide an immersive audio experience that you won’t find anywhere else.
NOTE: The majority of clients won’t read lengthy passages of text in your A+ content, thus using image blocks to visually pitch your goods is essential. (Remember to include your keywords in the alt text for your A+ content photos.)
Select Amazon Vendor Central sellers have the option to go beyond this capability. However, it is good to note that premium A+ Content is the ultimate pattern interrupt on Amazon. Furthermore, Amazon Premium A+ Content enables marketers to not only catch the customers’ attention but also to convey their story and demonstrate the value of their products.
✓ Who Can Use Amazon Premium A+ Content?
Big box brand 1P Sellers who have been invited to the A+ Premium Program have access to the premium features of A+ Content. 1P Sellers are also referred to as Amazon Vendors and sell products through Vendor Central. Startups with Amazon Launchpad membership have access to Premium A+ Content.
✓ Where Can I Find Amazon Premium A+ Content?
The “from the Manufacturer” part of the Amazon product listing will display these qualities.
✓ Features of Premium A+ Content
Amazon Premium A+ Content is a premium product content format offered by Amazon to help sellers improve the customer shopping experience and increase conversions. Here are some of the features of Amazon Premium A+ Content.
✅ Enhanced product descriptions: Premium A+ Content provides a detailed, engaging, and visually appealing product description to help customers understand the features and benefits of a product.
✅ Interactive multimedia: With Premium A+ Content, sellers can add interactive multimedia elements, such as images, videos, and animations, to help bring the product to life for customers.
✅ Customizable templates: Premium A+ Content offers customizable templates, allowing sellers to create a unique look and feel for their product pages that aligns with their brand.
✅ Mobile-optimised: The Premium A+ Content format is optimised for mobile devices, providing an optimal shopping experience for customers who shop on the go.
✅ Increased visibility: Premium A+ Content pages often receive higher visibility in search results and other product listings, which can help increase visibility for the product and drive more sales.
✅ Improved customer engagement: By providing detailed product information and interactive multimedia elements, Premium A+ Content helps customers make informed purchasing decisions, leading to improved customer engagement and satisfaction.
✅ Increased conversion rates: By providing a more engaging and informative product experience, Premium A+ Content has been shown to increase conversion rates for sellers, resulting in increased sales and revenue.
These are some of the features of Amazon Premium A+ Content. By leveraging these features, sellers can improve the customer shopping experience and drive more sales on the Amazon platform
✓ Who can create Amazon A+ content?
While Premium Amazon A+ Content is presently only available to Brand Registered brands with a Brand Story published on ALL of their ASINs and at least 15 successful A+ Content submissions over the last calendar year, standard A+ Content is accessible to all Amazon Vendors and brands who are members of the Amazon Brand Registry.
You should get in touch with Amazon Seller Support if, as a brand registered on Amazon, the A+ Content link does not appear for you under the Advertising menu navigation section.
✓ The two types of Amazon A+ Content
Amazon A+ Content is a product content format that provides enhanced product descriptions, images, and videos to help customers make informed purchasing decisions. There are two types of Amazon A+ Content: Premium A+ Content and Standard A+ Content.
Premium Amazon A+ Content is reserved for Brand Registered brands that have a Brand Story published on all of their product pages (ASINs) and have successfully submitted at least 15 A+ Content submissions over the last calendar year. This type of content is considered premium because it provides a more detailed and interactive product experience for customers.
Standard Amazon A+ Content, on the other hand, is available to all Amazon Vendors and brands that are part of Amazon Brand Registry. This type of content is less detailed and interactive than Premium A+ Content, but still provides enhanced product descriptions and images that can help customers make informed purchasing decisions.
In summary, Premium Amazon A+ Content is available to a select group of brands with a strong track record of successful A+ Content submissions, while Standard A+ Content is available to all Amazon Vendors and brands who are part of Amazon Brand Registry.
FAQ’s
Q1: What are the four steps in creating Amazon A+ Content?
A: Choose ‘advertising’ and move on to A+ Content Manager. Next, select the ‘Creating A+ Content’ option. Choose the ‘Select Add Module’ option and you may begin selecting the desired modules.
Q2: What are the various Amazon A+ Content Image Size options available?
A: Amazon A+ Content offers various image size options to help sellers showcase their products effectively. The main image should be at least 1,000 pixels in width or height, and provide a clear and detailed view of the product. Secondary images, which can be used to show additional views of the product, should be at least 500 pixels in width or height. Detail images can be used to provide close-up views of specific features and should be at least 300 pixels in width or height. Additionally, sellers can use lifestyle images to provide context for the product and help customers imagine using it. Lifestyle images should be at least 500 pixels in width or height. These are the image size options available for Amazon A+ Content.
Q3: What are Amazon A + Content Design Services?
A: Amazon A+ Content Design Services are a set of services offered by professional content design firms or agencies to help sellers create high-quality Amazon A+ Content. These services typically include consultation, content creation, optimization, and management of Amazon A+ Content submissions and approvals. By working with an Amazon A+ Content Design Service, sellers can benefit from the expertise and experience of professional content designers, saving time and effort in creating effective Amazon A+ Content that can drive more sales and improve the customer shopping experience.
Q4: What is Amazon A+ content design?
A: Amazon A+ Content Design is a feature available on Amazon that allows sellers to enhance the customer shopping experience by creating detailed and visually appealing product pages. With Amazon A+ Content Design, sellers can use custom templates, multimedia elements, and enhanced product descriptions to showcase their products and help customers understand the features and benefits.
Conclusion
In conclusion, Amazon A+ Content is a powerful tool for sellers looking to enhance the customer shopping experience and drive more sales on the Amazon platform. By leveraging the various features and customization options available, sellers can create detailed, engaging, and visually appealing product pages that help customers understand the features and benefits of a product. Whether you’re a seasoned seller or just starting out, taking the time to create high-quality Amazon A+ Content Design is a worthwhile investment that can help you stand out from the competition and drive more sales. So, start exploring the world of Amazon A+ Content Design today and see the difference it can make for your business!
If you need help with Amazon A+ content services, you can seek the help of a professional.
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